NHRA - National Hot Rod Association

NHRA Championship Drag Racing is famous for its sensory overload: the chest-thumping roar of 12,000-hp engines, the smell of nitromethane, and the high-octane energy in the pits and midway. Just steps away from the track, in the luxury hospitality area of powerhouse team Kalitta Motorsports, a new kind of revolution is taking place — one defined by complete silence.

By partnering with Deecell Power Systems, the Official Solar Power Unit of the NHRA, Kalitta Motorsports has successfully transformed its trackside hospitality experience, eliminating the constant rumble and heavy fumes of traditional diesel generators in favor of clean, sustainable, and silent battery-and-solar power.

“As a racer myself, I spent years listening to generators run all day and wondering why there wasn't a better solution. That's really where the idea for Deecell took root. Working within our own racing community to get started made perfect sense,” said Andrew Moeck, founder of Deecell Power Systems. “Kalitta Motorsports is constantly looking for ways to improve every part of their operation. We knew their hospitality program would be the perfect place to demonstrate what silent, dependable power can do because they're committed to delivering a first-class experience for their sponsors and guests. Together we've been able to show that you don't have to sacrifice comfort or reliability to eliminate generator noise.”

For years, professional racing teams and mobile event operations faced an inevitable tradeoff. To keep critical equipment powered — including air conditioning, luxury lighting, catering appliances, refrigerators, and Wi-Fi networks — hospitality trailers had to rely constantly on fossil-fuel-powered generators. While essential, these generators brought unavoidable drawbacks: persistent noise, exhaust fumes, steep fuel costs, and continuous mechanical wear.

For Kalitta Motorsports, the primary challenge was optimizing the environment for their most important assets: their sponsors and VIP guests.

“We don’t exactly work in a quiet atmosphere, so anytime we can lessen the overall noise is a positive for our hospitality guests and their experience,” said Kalitta Motorsports General Manager Chad Head. “The ability to turn off the generators during busy times is a major bonus, especially when our hospitality guests are enjoying lunch.”

Enter Deecell Power Systems. A longtime NHRA racer, Moeck founded Deecell out of a desire to replace temperamental and loud generators, Deecell custom-engineers heavy-duty Solar Power Units (SPUs). Delivering up to 15kW of continuous 120V/240V AC power and up to 200 amps, Deecell acts as an onboard energy reservoir. It captures renewable energy via high-efficiency solar panels and stores it in high-capacity batteries, providing homestyle power without requiring an engine to idle or a generator to run.

For the crew at Kalitta Motorsports, integrating this advanced technology into their fast-paced race-day flow was entirely frictionless. The system requires zero intrusive maintenance and works autonomously behind the scenes.

“When we secure the diesel generators, the Deecell system kicks on automatically, so once installation is complete, the operation is seamless,” Head explained.

Managing the energy flow is just as straightforward. Through the proprietary Deecell mobile app, the team gets a real-time snapshot of system health, battery percentage, and power consumption directly from their smartphones. “The mobile app works well and allows easy system monitoring,” Head added. “We know exactly when the system is almost out of power and that we need to turn the generators back on.”

Beyond elevating the VIP guest experience, the partnership has paid rapid dividends for Kalitta Motorsports’ operational budget and environmental footprint. By reducing generator runtime during peak hospitality hours, the team significantly cuts back on diesel consumption, preserves generator engine hours, and slashes routine maintenance overhead.

“Deecell is a great concept that can be a significant asset in the right circumstances,” noted Head. “The money we save on fuel is obviously good for our budget and the environment. The overall system is excellent, and Deecell works well as long as the right components are included in the installation.”

“We work right alongside our clients trying to ensure their Deecell Solar Power Unit meets their needs and expectations. Each unit can truly be customized to the client,” Moeck said. “We worked directly with Kalitta Motorsports on the specifics of what their hospitality setup required. That’s the type of white-glove service we offer every customer.”

What began as a solution engineered specifically for the rigors of the NHRA racetrack is quickly becoming a new standard across the transportation, long-haul trucking, and mobile event industries. Deecell’s ability to provide dependable, heavy-duty auxiliary power without fuel or noise is turning race haulers and sleeper cabs alike into clean, money-saving, quiet sanctuaries.

As Kalitta Motorsports looks ahead to the rest of the season, their trackside oasis stands as a powerful proof of concept for any high-performance operation looking to modernize its power grid. For race teams, fleet managers, and hospitality operators considering making the switch: Deecell delivers the ultimate competitive edge in efficiency and guest comfort.